meet 'cookie,' the gingerbread plushie whose 'cuteness' has melted hearts online
One Christmas-themed plushie, closely related to the iconic TY Beanie Baby, has had the internet in a state of cuteness-induced hypnosis over the past week.
Enter “Cookie,” a Brown Gingerbread TY “Beanie Bellies” stuffie, a product catapulted into stardom following a viral X post, which has amassed over 27 million views since it was posted Friday.
Devin Silva, the author of the viral post, thought Cookie looked “so freakish” that it was a little scary when they encountered the stuffed toy hanging from a peg at the local CVS.
It looked “weirdly shaped” and “kind of like a dog,” with its glittery blue eyes and embroidered accents made to look like piped white frosting, the 18-year-old shared with NBC News. They purchased Cookie anyway and the rest is history, as they say.
Many came to defend Cookie’s look in the replies of Silva’s original post, writing that his unique look was “so cute” and or “ugly but in a cute way.” Some, though, agreed with Silva’s initial assessment.
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Silva did not immediately respond to an interview request from USA TODAY.
In the days following Silva’s post, many have ventured out to purchase their own Cookie, leading the newly viral product to be sold out online a few times over the course of 24 hours.
Silva even got a shout-out from TY, who issued them a thanks for “showing the internet the cuteness of Cookie” in an X post on Tuesday.
